SsangYong expands in Scotland 21 | 03 | 2018
KOREAN 4X4 BRAND SsangYong is placing increased emphasis on Scotland, appointing two new dealers, Frasers of Edinburgh, and Lawrence of Kemnay in Inverurie. (Related: SsangYong reveals XAVL concept)
For Frasers, this is their second SsangYong dealership having joined the brand just three years ago. Already SsangYong’s largest dealer in Scotland with a successful base in Falkirk, the company is keen to hold on to that title with the opening of this new showroom 27 miles to the east. The move will also create three new employment opportunities.
“The decision was an easy one to make,” Andrew Dickson, director and dealer principal of Frasers, said. “While it’s quite a commitment to take on a new franchise in a capital city, we have a proven track record with SsangYong. We know what we can do with the range and want to grow our customer base and expand.
“SsangYong offers great value for money and has a superb product line-up. It covers a lot of bases,. Already awarded ‘4x4 of the Year’, Rexton is exceptionally good-value in comparison to what else is on the market, while the Tivoli is in a very popular segment of the market; it is well-priced and with a fantastic warranty to back it up.
“We also have the new Musso pick-up to look forward to, while the Korando has an exceptionally good reputation within the caravanning fraternity and we get a huge amount of repeat business. Winning Towcar of the Year was huge!”
SsangYong’s latest expansion into Scotland was also welcomed by Gavin Chalmers, dealer principal of Lawrence of Kemnay.
“We are very pleased to have taken on the SsangYong franchise, and greatly look forward to growing our business as a result,” Chalmers said. “SsangYong has a great range, and with very competitive pricing and a 5-year limitless mileage warranty on every car, we believe it will do extremely well in Aberdeenshire.”
Welcoming both companies to the network, Nick Laird, managing director of SsangYong Motor UK said: “We and our dealers are focused on giving customers great service, and clearly that is what Frasers have achieved in Falkirk.
“Value for money brands have historically done extremely well in Scotland, and we are delighted Frasers have decided to expand into Edinburgh, and also very pleased to now have Lawrence of Kemnay representing us further north in Inverurie; they have huge local presence and a long history of retailing.”
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Jim McGill