Scot's design to dazzle V&A Dundee 14 | 09 | 2018
SCOTTISH CAR DESIGN will take centre stage at the newly-opened V&A Design Museum in Dundee with a bespoke full-size clay model of the Jaguar I-Pace, created by the brand’s world-renowned designer, Scot Ian Callum. (Related: Jaguar launches all-electric I-Pace)
The I-Pace exhibit will be unveiled on tomorrow at the grand opening of the new V&A Design Museum in Dundee, which highlights the global achievements of Scottish designers past and present. (Related: Taggarts opens new £7m Jaguar showroom)
The clay model shows the painstaking and elaborate design process behind the firm’s first all-electric vehicle as well as the steps followed to create all new Jaguars. (Related: Jaguar I-PACE 200-mile road-trip)
“Automotive design is hugely complex,” Dumfries-born Ian Callum, Jaguar Director of Design, said. “Although much of the design is done digitally, clay models are still important; they are our first chance to see the car in reality. As a child l was inspired to become a car designer at Jaguar and have been lucky enough to live out that dream.
“Scotland has a long history of design excellence and the V&A Dundee is a fantastic opportunity to showcase this on a global stage. It has been an honour as a Scot to be involved with the opening of the new museum, and I hope our I-Pace exhibit can help inspire the next generation of design talent.”
Fifty years after writing letters, as a schoolboy, to Jaguar asking for help to become a car designer, Callum has become world-renowned.
Dundee is a fitting location to display the all-electric I-Pace: as Scotland’s only Go Ultra Low City, it has one of the highest number of charging points in the UK.
The new museum will bring touring exhibitions from the V&A and other international museums to Scotland, as well as curating its own exhibitions in future years. V&A Dundee will have an international outlook: investigating the global importance of design, commissioning new work and contributing to public understanding of the role of design in everyone’s lives.
V&A Dundee will also present the largely untold story of Scotland’s outstanding design achievements, bringing together in one place the world-renowned V&A collections with loans from other collections in Scotland and beyond to allow all to understand and be inspired by this rich design heritage.
The Jaguar I-Pace is priced from £63,495 (excluding government incentives) and customers can configure one at: www.jaguar.com.
Related: Scots car group expands with Jaguar in Stirling
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Jim McGill