New TV deal for Formula E posted in FE27 | 07 | 2017

    A NEW PARTNERSHIP has been formed to broadcast coverage of the world’s first fully-electric single-seater racing series, Formula E, from the 2017/18 season. Scots IndyCar legend Dario Franchitti is expected to continue his role as principal analyst in the global coverage. (Related: Mercedes switches to Formula E)

    Aurora Media Worldwide and North One Television have joined forces to deliver extended and more comprehensive coverage as more of the world’s leading car manufacturers enter the sport.

    The new collaboration will see both companies work together to produce the world feed coverage and on-screen content, showcasing electrifying wheel-to-wheel racing, captivating storylines of the championship contenders and the distinctive city-centre locations featured on the Formula E calendar. (Related: Electric Mini to be built in UK)

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    North One and Aurora have teamed up to bring fans closer to Formula E than ever before, with 50% more trackside and pitlane cameras, 40% more crew on-site at each race, new-look on-screen graphics and double the onboard cameras.

    “I’m delighted to welcome North One Television to the Formula E family as host broadcaster for next season alongside Aurora Media Worldwide,” Alejandro Agag, founder & CEO of Formula E, said.

    “Since the inception of Formula E, we’ve worked closely with Aurora to showcase exciting and electrifying racing in the tight confines of some of the world’s leading cities. Over the first three years, Aurora has assisted with the smooth production of high-quality content - telling the unique story of Formula E.

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    “The next chapter of our partnership will be very exciting and together with North One we aim to further improve the viewing experience for fans, bringing the very best of Formula E to homes all around the world.”

    Neil Duncanson, CEO of North One Television, added: “Formula E is simply the most exciting development in motor racing in a generation.

    “Just last weekend we watched racing in the middle of New York — the first time in more than 120 years that's been possible — and the crowds, fan engagement and enthusiasm for the spectacle were amazing.

    “It really has captured the imagination of a new generation of sports fans, across multiple platforms, and we look forward to helping this young series grow into something bigger and better from next season onwards.”

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    Lawrence Duffy, managing director of Aurora Media Worldwide, said: “We are delighted to have won this prestigious contract.

    Formula E is genuinely one of the world's most innovative rights-holders and Aurora's journey has matched their ambition and invention.

    “It’s great to have North One join us, as the companies have similar views on entertaining audiences in the ever-changing landscape of modern sports media.”

    Related: Sales of petrol and diesel cars to be banned in UK from 2040

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    Jim McGill

     

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