Honda's 'dancing monkey' app 03 | 02 | 2011

    HONDA HAS decided to go all interactive with its customers. The Japanese giant is using an iPhone app linked to its TV advert — titled This Unpredictable Life — for the new Honda Jazz.

    Honda has developed an iPhone app which viewers can download and use to 'catch' animated characters off the screen while watching the advert. Users can then interact with each of the stars of the film, for example, a toy space monkey can be made to dance by singing into their phone.

    Now quite why you, or any other sensible person would want to spend their precious time doing that, we'll leave you to discuss between yourselves! But if you fancy watching the film and seeing a demo of how the App works, visit:

    “This new ad campaign reflects the experiences of our Jazz customers, showing how its TARDIS-like interior has the versatility and space to cope with almost anything," Martin Moll, head of marketing for Honda said. That might well be all and good ... but getting a toy space monkey to dance?!?!

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