Va Va Voom is back 09 | 02 | 2011

    VA VA VOOM is back. After five years awy from our screens, Renault has launched a new version of the iconic advertising campaign, re-introducing Thierry Henry, the star of the original Renault Clio Va Va Voom ads, and pairing him with Rihanna and Dita Von Teese in a sassy new TV ad campaign.

    The new ad asks – ‘What is Va Va Voom?’ at the opening night of an ultra-cool, secret underground exhibition. As viewers, we move through it with the guests, who include Henry, and see a series of exhibits which show each celebrity and explore the subtleties of the indefinable quality of their Va Va Voom.  

    ‘Is it more?’ — asks the film, as we see Audrey Hepburn in Breakfast at Tiffany’s, ‘Is it less?’ —  Dita Von Teese performing burlesque, ‘Does it smoulder?’ — Marlon Brando in his cult film ‘On the Waterfront’, ‘Does it burn brightly?’ — we see a tattoo of David Bowie, ‘Is there a Queen of it?’ — Rihanna in a crowd of paparazzi surrounding her in the new S&M video. 

    The final installation is a white Clio Renaultsport, the epitome of Va Va Voom, majestically suspended from the warehouse roof in a dramatic exhibition space. 

    "We’ve filmed a brand new Renault Clio Va Va Voom ad because the campaign is still so popular after five years off the air," Phil York, Renault UK marketing director, said. "Rihanna and Dita are the current queens of Va Va Voom, so we asked them to show us exactly why. But we couldn’t make a new ad without Thierry and he looks pretty impressed."

    See the new Renault Va Va Voom ad.

    If you fancy something more RenaultRacey, check this out!

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    Jim McGill

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