All quiet for Kylie and Lexus  25 | 01 | 2011

    OK, IT MAY appear something of a questionable return to the days when models adorned the bonnets of new cars, but Lexus has forged a new partnership with Aussie 'superstar' Kylie to launch its new CT 200h hybrid.

    The former Neighbours actress will support the introduction of the new car through, what Lexus calls its "cross-media Quiet Revolution” marketing campaign and publicity. No, don't ask us; we don't understand it either!

    What we do know is, in addition to appearing in the upcoming TV commercial and print advertisements, Kylie will take delivery of her own personally specified Lexus CT 200h.

    “I am absolutely delighted to be working with Lexus on the launch of their new full hybrid CT 200h," Kylie squeaked. "I’ve been lucky enough to have a preview of the car which is both stylish and elegant and will definitely create a Quiet Revolution”.

    On sale already in Scottish Lexus dealerships, priced £23,485, we think it's fair to assume you won't be bumping into Kylie when you nip in to request a test drive.

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    Jim McGill

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