Jeep backs 'Thunder in the Glens' 18 | 08 | 2017

    JEEP HAS CONFIRMED it will again support the Aviemore-based ‘Thunder in the Glens’ motorbike rally event, as part of its continuing relationship with motorcycle manufacturer Harley-Davidson. The three-day event starts next Friday. (Related: New special edition Jeep Wrangler)

    ‘Thunder in the Glens’, one of Europe’s largest annual gatherings of Harley-Davidson bike enthusiasts, attracts more than 2500 riders to the glens around the Highlands town.

    However, members of the two-wheel fraternity have a close affinity with the Jeep range of 4x4 vehicles as both Jeep and Harley-Davidson are iconic US brands.


    It’s the third year that Jeep has supported the ‘Thunder in the Glens’ event and the brand will once again bring a range of models from its award-winning line-up of 4x4 vehicles, for test on- and off-road.

    Harley-Davidson and Jeep renewed and strengthened their European partnership in 2017 for the fourth consecutive year, meaning the Jeep brand has this year been a key partner and official sponsor of major Harley-Davidson events and rallies throughout Europe, the Middle East and Africa.


    The relationship builds on the success of the two brands and their shared core values: freedom, adventure, and a passion for the open road, with all of the experiences they bring.

    According to Jeep, ‘owners of the two brands share something special – a sense of belonging which often translates into customised vehicles that reflect their owners' creativity and individuality’.


    It’s a sentiment supported by Andrew Tracey, Country Brand Manager, Jeep UK.

    “We are delighted to support Thunder in the Glens, which is perfectly aligned to Jeep,” Tracey said. “Jeep owners and Harley-Davidson riders share many common loves, goals and beliefs.

    “The roads around Aviemore are perfect for car drivers and bike riders alike to enjoy and I am sure the event will once again be a great success.”

    ‘Thunder in the Glens’ runs from Friday, August 25, until Monday, August 28.

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    Jim McGill


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