New Ford Fiesta lands in the UK 06 | 07 | 2017

    FORD HAS UNLOADED the first of its all-new German-built Fiesta models at Dover docks. The topseller is due to arrive in Scottish dealerships later this month. (Revealed: 2017 Ford Fiesta ST revealed)

    The five-door Titanium, with premium B&O PLAY audio, 1.0-litre EcoBoost 100PS engine and eight-inch touch screen connectivity, was then transported to a dealership in Birmingham, where most Fiestas are sold. 

    Since 2008, more than 1,000,000 Brits have ordered new Fiestas, with more than 4,500,000 since the car first arrived in 1976.

    Of the 120,000 Fiestas registered in the last 12 months, 70% were five-door models, 90% petrol and 60% Zetec, while 20% chose the Titanium series.

    Red, white and blue are three of the four favourite Fiesta colours among patriotic UK customers.  Around 22% of new Fiestas are sold in blue, 18% in black, 16% in white, 15% in red and 10% in silver. 


    For the new Fiesta line-up on display in Scottish dealerships from this month, the Chrome Copper colour pictured plus new Blue Wave and Bohai Mint green shades are among the choices.
The 2017 Ford Fiesta is billed as the most technologically advanced small car on sale thanks to 15 high-tech features. These include Pre-Collision Assist featuring pedestrian detection, meaning that the driver is warned of people who are in or near the road ahead, automatic perpendicular parking, blind spot alert and auto high beam.


    “This year the eyes of the car world in our market are on new Fiesta as it takes over the reign as topseller,” Andy Barratt, Ford of Britain chairman and managing director, said. “Having seen all Fiesta models coming over the next nine months, I’m confident it will remain on top.” (Related: Exclusive interview with Andy Barratt)

    Joining the Ford Fiesta’s core range of Zetec and Titanium in dealerships this month will be sporty ST-Line and luxurious Vignale models in early autumn, both offering the acclaimed 1.0 EcoBoost 140PS engine, followed by an all-new Active crossover and hot ST in spring next year.


    1. Special screening

    The all-new Fiesta’s heated leather steering wheel has been tested by Ford engineers to ensure it is resistant to damage or staining from sunscreen on the driver’s hands. Sunscreen is just one of the everyday substances that were used to test the Fiesta interior. Leather seats are also designed to resist coffee spills, soil from dirty sports kit and even the dye from denim jeans. 


    2. Is this seat taken?

    How does Ford know the Fiesta’s seats will remain comfortable for the lifetime of the car? Robot buttocks “sat” in the seats 25,000 times to prove their durability. The seat bolsters undergo 60,000 test cycles to ensure wear-resistance, and the seat material is checked for flexibility and comfort even after 24 hours at minus 30 deg C.


    3. Pressing engagement

    Some of the all-new Fiesta’s body panels are made using a new manufacturing technology that analyses the noise frequencies produced during the stamping process, and can identify a component that will not meet Ford’s quality standards, before it even leaves the stamping machine. The Fiesta factory in Cologne, Germany, produces a new Fiesta every 68 seconds, and can build about 20,000 different variations of Fiesta in total.


    4. Grand slam

    The all-new Fiesta’s doors now require 20% less effort to close, because of improvements to the air extractors inside the car. Innovative, concealed door edge protectors spring quickly in to place when the doors are opened to protect both the Fiesta’s doors, and those of cars parked alongside from dings and scrapes. Inside the doors are pressure sensors that enable restraint systems to be activated several milliseconds sooner in the event of a side impact.


    5. Playlist perfection

    To develop the all-new Fiesta’s B&O PLAY sound system, engineers spent a year listening to more than 5000 tracks to ensure the premium 675-watt audio system sounds great whether enjoying Adele, Foo Fighters or Jay-Z — or chilling out to classical music — no matter how quietly or loudly it is played. Tested in city centres, on motorways and in the countryside, the 10-speaker B&O PLAY system features a nine-channel amplifier for precise sound control, a dashboard centre speaker and  200mm subwoofer in the boot – while optional surround sound delivers a 360-degree sound stage experience.

    Related: Ford 'super truck' arrives in UK

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    Jim McGill

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