Scots dealer paves the way for growth 20 | 11 | 2017

    ONE OF SCOTLAND’S oldest car dealerships has paved the way for future used car sales growth. Midlothian car dealership, Alex F Noble & Son, which this year celebrates its 85th anniversary, has invested £150,000 in transforming land adjacent to its Nissan premises at Straiton by Loanhead. (Related: Scots Nissan dealer leads from the front)

    The half-acre of formerly unused landscaping, at the front of its dealership, will now house more than 100 used vehicles.

    The project, which took only four weeks from start to finish, is the latest investment by the firm as part of a planned growth strategy which has also included the complete refurbishment of the Straiton showroom.

    The additional vehicle display area is already producing positive results through a ‘noticeable increase’ in customer footfall as a direct result of much improved stock visibility.

    “Concurrent with the steady growth of both the business and the Nissan brand, additional display space for our used vehicles was an absolute priority for us,” David Noble, dealer principal at Alex F Noble & Son Nissan, said.

    “We had simply outgrown our existing display facility, which prompted us to maximise the potential offered by the unused space we had at the front of the premises.

    “The new display area is very visible, particularly from passing traffic on the main A701 road which runs past the front of the dealership, and I’m pleased to note this improved exposure of our Nissan vehicle range is already paying dividends.

    “We’re seeing a tangible increase in the number of customers visiting the dealership and also getting very positive feedback from them on the larger choice of vehicles now on display.”

    Related: Motability award for Scots Nissan dealer

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    Jim McGill

    CAPTION: Alex F Noble & Son Nissan premises at Straiton showing the additional used vehicle display area.

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