Timepiece marks DC's 20th F1 debutposted in F127 | 02 | 2014
SCOTS GRAND PRIX winner, David Coulthard, has marked the 20th anniversary of his debut in Formula One by launching a new, special edition watch with TW Steel.
The 42-year-old from Twynholm, a long-time ambassador for TW Steel — which also has fellow Scot, multiple Indy500 winner and IndyCar champ Dario Franchitti as an ambassador — worked closely with the Dutch watchmaker to design and produce the oversize watch.
Available in two sizes, CE4019 (44mm, £575) and CE4020 (48mm, £595) the new CEO Tech David Coulthard Special Edition is the third edition representing the collaboration between Coulthard and TW Steel.
They follow the success of the first models introduced to the CEO Tech range in 2011, CE4001 (44mm) and CE4002 (48mm) followed by 2012’s CEO Diver David Coulthard Swiss Automatic Limited Edition (CE5005).
The new 2014 CEO Tech David Coulthard editions feature a stainless steel brushed case, complimented by a sandblasted PVD black coated bezel with steel screws.
The case houses the powerful, state-of-the-art Miyota 6S20 chronograph movement, while David’s name features on the case back.
Related: David Coulthard drives Jim Clark's Lotus
With an acknowledgement to David’s famed motorsport heritage, including 13 grand prix victories, these (48mm) pieces sport a sleek, masculine carbon-fibre design on the dial with the visually distinctive larger chrono eyes furthering its appeal.
Complete with sapphire crystal and 10 ATM water resistant, a black silicon strap with brushed steel clasp finishes the bold look of Coulthard’s latest executions.
And Coulthard, who has signed a five-year contract extension to continue his expert analysis as part of the BBC's F1 TV coverage, is delighted with the new timepiece.
“I certainly consider it a privilege to once again have another timepiece from TW Steel with my name on it,” the Monaco-based Scot said.
“Honestly, I can’t believe it’s been 20 years since my first grand prix, but given we’re celebrating time then it’s only fitting to do that with a watch.
Related: "I've no regrets," says Dario Franchitti
"I’m continually amazed at the creativity of TW Steel and how well they design a piece around a concept. I think my new CEO Tech is testament to the brand’s bold look and statement making style!”
Coulthard's new watch was also welcomed by TW Steel CEO, Jordy Cobelens.
“David continues to be an exemplary brand ambassador for TW Steel,” Cobelens, said. “His popularity is truly global and we wanted to mark the 20th anniversary year of his grand prix debut with something special.
"The new CEO Tech edition is a tribute to his stellar career and a celebration of our own relationship, which started with David back in 2010. We couldn’t ask to work with a more engaging ambassador and I know these models will reflect his worldwide appeal.”
TW Steel is a private, family-owned company founded in Amsterdam in 2005 now retailing in over 100 countries and counting worldwide. The brand is the ‘Official Timing Partner’ of the Sahara Force India Formula One Team, and is an ‘Official Sponsor’ of the Yamaha Factory Racing Team in MotoGP.
Related: Franchitti — reflecting a legacy
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Jim McGill