'Euro Final' McNish gets animated 27 | 05 | 2011

DUMFRIES RACER Allan McNish has joined the stewards' panel for this weekend's Monaco Grand Prix. McNish, the former Toyota Formula One racer and double Le Mans 24-Hours winner, joins FIA race stewards Lars Osterlind and Jose Abed.

McNish is the focal point for a stunning two-and-a-half minute animated film which will be aired for the first time during tomorrow's Champions League Final. The 'film' gives a dramatic and very clever insight into the punishing demands his body goes through in the 24-hours race, which takes place on June 11/12.

Intriguingly named “A Day in the Life of an Audi Driver”, it will premiere on Saturday May 28 immediately before the kick-off of ITV’s live coverage of the Champions League Final between the Audi-sponsored clubs Manchester United and Barcelona at Wembley as well as in 3D on Sky’s live coverage. 

It will subsequently feature in cinemas nationwide alongside the final “Harry Potter” film. Collective audiences will amount to at least 20 million viewers.  

“I am very pleased with the way the advert has already been received, by motorsport fans, competitors and general public alike,” McNish confirmed. “As with most things Audi, it is technically a first being in 3D and when I saw the full advert I was amazed on how it brought everything to life, it is pretty cool.

“When I did the presentation to Audi UK dealers, I never imagined my view on our Le Mans programme would turn into an advertisement, I was just relaying my personal experience of why Audi has been so successful.

"We all know about Vorsprung durch Technik but often we do not see the passion, effort and dedication that is behind it – enormous reserves of all these are required to design, build and then race a car to victory.”

CLICK HERE to see an exclusive first viewing of the film

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Jim McGill