Ford UK boss Andy Barratt interview 31 | 03 | 2016

In a wide-ranging EXCLUSIVE interview with Jim McGill, Ford UK chairman and managing director, Andy Barratt, speaks about his new trio of models; how his dealers need to target conquest sales; growing ‘the pot’ of 85% PCP deals; and the battle to dislodge Vauxhall as No1 in Scotland

“IF YOU THINK you know Ford, think again.” That’s the straightforward, no nonsense message from Ford’s most powerful man in the UK, chairman and managing director Andy Barratt.

As Ford begins to roll-out its trio of all-new models — the Mustang, Focus RS and Edge SUV — which it believes will reignite ‘quality interest’ in the brand, Barratt, who served part of his ‘apprenticeship’ as the regional manager in Scotland for the Blue Oval Badge, is clearly a man comfortable flying the corporate flag.

Read full interview on Scotcars