Ford Edge tops 60,000 configurations 04 | 05 | 2016
MORE THAN 60,000 FORD EDGE SUVs have been configured on www.ford.co.uk since January 2016, as right-hand-drive models roll off the production line for the first time (Ford Edge Exclusive).
Ford data shows the flagship Sport model as the most popular choice, making up 49% of the configurations, while just 11% account for the lead-in Zetec series. More than 55% specified the 210PS 2.0-litre TDCi diesel engine with Powershift automatic transmission, and the most popular colours are Oxford White (16%), Shadow Black (14%) and Electric Spice (8%). The average price of Edge models being configured in the UK is more than £35,000.
“The UK team and our extensive Ford dealer network are very excited by this exceptionally fast start for the new Ford Edge,” Andy Barratt, chairman and managing director, Ford of Britain, said.
“With our existing EcoSport and Kuga SUV models enjoying healthy sales growth, there isn’t a better time to launch our new flagship Edge SUV.”
Available in Zetec, Titanium and Sport series – and with a choice of 180PS 2.0-litre TDCi diesel engine with six-speed manual transmission, or 210PS bi-turbo 2.0‑litre TDCi diesel with six-speed PowerShift automatic transmission – the all-new Edge is well-equipped as standard, offering Ford intelligent all-wheel drive, Active Noise Control, Pedestrian Detection, Ford DAB Audio with SYNC connectivity, privacy glass and 19in alloy wheels.
Other innovative features available include Adaptive Steering, which automatically optimises the steering response according to vehicle speed, making it easy to manoeuvre at low speeds, while remaining precise and intuitive at higher speeds; and Front Wide View Camera, which makes restricted visibility junctions or parking spaces easier to negotiate.
The all-new upscale Ford Edge arrives in Ford’s Scottish dealerships this summer priced from £29,995 – joining the increasingly popular Ford Kuga ‘family-sized’ SUV from £19,995 and EcoSport compact SUV from £14,445.
Related: Roadtest — Ford Focus RS
Keep up-to-date with all the latest news by following us on twitter/com/Scotcars
Jim McGill