Mitsubishi backs Scottish Rugby 30 | 03 | 2017
MITSUBISHI HAS BEEN unveiled as an Official Partner of Scottish Rugby. The partnership, which will kick off in May, sees the Japanese car giant support youth rugby in Scotland as the title sponsor of the Schools & Youth Conference. In addition it will support all levels of the game from grassroots, the professional game, to the elite squad.
The Mitsubishi Motors Schools & Youth Conference programme has enjoyed two years of success since its launch in 2015, with over 250 clubs or schools taking part last year alone.
As well as their involvement in the conferences, the Mitsubishi Motors franchised dealer network will work closely with grassroots clubs across a number of additional projects.
The partnership will see a ‘kit for clubs and schools’ scheme, providing them with access to training and match kit to further develop Mitsubishi’s involvement at the heart the game.
Furthermore, the Japanese car brand will provide a fleet of vehicles to support Scottish Rugby’s network of development staff across the country from Inverness in the north to Ayrshire in the south, Glasgow in the west and Borders in the east.
Aligning its vehicle range with the programme, Mitsubishi’s range of car brands will be used to name each of Schools & Youth Conferences, which last season saw more than 2200 matches played involving 275 clubs and schools.
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The new deal further reinforces Scottish Rugby’s links to Japan after signing its landmark Strategic Alliance Agreement with the City of Nagasaki in August 2016 which will see the Scotland national team hold a pre-Rugby World Cup 2019 camp in the city ahead of the tournament.
"I’m very pleased Mitsubishi Motors UK are partnering with Scottish Rugby,” Scottish Rugby’s chief operating officer, Dominic McKay said.
“Mitsubishi is a globally recognised brand with a track record of innovation, excellence and quality, so we look forward to working closely with them in a further example of our strong links with Japan.
“Their commitment to rugby from School & Youth Conference level, supporting Edinburgh Rugby as a sponsor, right up to the national squad will be hugely beneficial to the long-term success of Scottish Rugby.
“The Conferences have made a fundamental difference to how young people enjoy their first taste of competitive rugby and experience the social and physical benefits of the game.
“Mitsubishi’s sponsorship and support of this initiative will help develop the profile of the Conferences as a cornerstone of our youth rugby work. The roll out of the branded fleet of vehicles will also make Mitsubishi’s support visible the length and breadth of the country and help our staff to continue promoting the game nationwide.”
The partnership was also welcomed by Lance Bradley, managing director of Mitsubishi Motors in the UK.
“We are very excited to become Scottish Rugby’s official partner,” Bradley said. “The partnership comes as a natural progression for us within rugby in the UK.
“We are delighted to play a part in the future of Scottish rugby, particularly as their pioneering approach to Youth sport mirrors the innovative culture at the heart of our business. We’re looking forward to being involved in Scottish Rugby at all levels of the game, particularly in the build in to the Rugby World Cup in Japan in 2019."
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Jim McGill
CAPTION: Scotland captain Greig Laidlaw, supported by WP Nel and John Hardy, at BT Murrayfield to mark the launch of Mitsubishi Motors as the Official Partner of Scottish Rugby