Scots dealer unveils new Renault look 14 | 11 | 2017
EVANS HALSHAW EDINBURGH West is the first Groupe Renault dealership in the UK to adopt the new Renault Store exterior design philosophy. (Related: Roadtest — Renault ZOE Dynamique R90 Z.E)
The new corporate identity comes two years after the start of an interior change to the French brand’s corporate identity. Around 90% of Groupe Renault dealerships have already implemented the Renault Store design concept interior look.
The new exterior look is scheduled to be rolled out across the 160-strong network over the next 18 months.
Utilising more innovative materials and flair in its design, the changes to the dealership premises are designed to mirror the design transformation that the Renault and Dacia model range has been on over the last few years. (Related: Roadtest — Renault Koleos dCi 175bhp 4WD)
Out has gone the previous white exterior, replaced by a new, elegant black woven metal design. The area directly outside the showroom acts as an outdoor retailing space with bespoke vehicle displays showcasing the range. Individual display areas are lit at night to show off models 24/7. Dedicated handover bays help to enhance what is already a special customer experience.
“It’s an exciting time for Evans Halshaw to be part of Renault history,” Adrian Healy, dealer principal, Evans Halshaw Edinburgh said. “With a successful model range and young product line-up it’s the perfect time to be making this investment in the dealership.
“Our staff and customers are excited to experience the new Renault Store concept design and we know it will help us attract customers, both old and new."
The new look was also praised by Nick Tame, sales director, Groupe Renault UK.
“It’s great to see this continued investment in Renault from our franchise partners,” Tame said. “The completion of the first dealership exterior in the new Renault Store concept signals the last phase of a series of changes Renault has undertaken over the last few years. With other changes happening inside the dealerships, in our structure and most importantly with our car design.”
The Renault Store concept interpretation varies by the size of premises. The internal changes are expected to be completed at the final remaining sites by the end of 2018 and these new external transformations within the next 18 months.
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Jim McGill